Theory-Guided Modeling and Empiricism in Information Systems Research 2011
DOI: 10.1007/978-3-7908-2781-1_5
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Technology Adoption by Elderly People – An Empirical Analysis of Adopters and Non-Adopters of Social Networking Sites

Abstract: This research paper analyzes the impact of attitudinal, control and normative beliefs on the intention to use social network sites (SNS) by people older than 50. Using the Model of Adoption of Technology in Households (MATH) and the data of 115 social network site adopters and 53 non-adopters it can be shown that the intention of adopters and non-adopters has been influenced by different reasons. Perceived Ease of Use and Normative Beliefs have only a significant impact for adopters. Moreover, this research pa… Show more

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Cited by 30 publications
(24 citation statements)
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“…The social factors like attitudes toward ICTs, incentives, interest toward adopting innovations, and ICT mentors (recommendations of ICTs) were found to encourage the adoption and usage of ICTs (e.g., Maier et al, 2011;Moghaddam & Khatoon-Abadi, 2013;Xu & He, 2014) . This study is consistent with the previous research, however encouraging people to use ICTs through promotions and advertising of enterprises and public administration was stressed as an important incentive.…”
Section: Discussion Of Findingsmentioning
confidence: 99%
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“…The social factors like attitudes toward ICTs, incentives, interest toward adopting innovations, and ICT mentors (recommendations of ICTs) were found to encourage the adoption and usage of ICTs (e.g., Maier et al, 2011;Moghaddam & Khatoon-Abadi, 2013;Xu & He, 2014) . This study is consistent with the previous research, however encouraging people to use ICTs through promotions and advertising of enterprises and public administration was stressed as an important incentive.…”
Section: Discussion Of Findingsmentioning
confidence: 99%
“…Technology adoption by elderly people in Germany was examined by Maier et al (2011). According to their study, adopters of social networking are mainly driven by utilitarian outcomes (degree of effectiveness and utility of using PC within households), normative beliefs (friends, family, acquaintances recommendations), perceived ease of use, and fear of technology.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Much of the early research has approached the problem from the age-divide perspective, viewing elderly as a homogeneous group. Later studies have been concerned with investigation of specific motivations underlying adoption of ICT by older people with different backgrounds [ 5,6,7]. Age-divide in e-Government has also been a focus of several studies contributing to the literature on inclusive e-Government strategy development [8,9,10].Less attention has been given to Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page.…”
Section: Introductionmentioning
confidence: 99%